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Category Archives: Louis Verdad
Protected: Louis Verdad’s Private Birthday
February 20, 2010 8:00 pm to 11:00 pm
The Show of the Century
October 13, 2009 9:00 pm to 11:00 pm

Louis Verdad is back with his Louver Collection. Chaz Dean is doing the hair.
Press Conference with the Mayor at the CMC







Mayor Antonio Villaraigosa presided over a press conference at the California Market Center to speak about LA Fashion Week. He spoke about the industry from the business end and mentioned the jobs, the investments, and the amount of money bought into downtown LA every year. The mayor then went on to speak at length about Rock Fashion Week which is not based in LA. This seemed to be a disconnect while Leanna Lewis form Downtown LA Fashion Week, Mikey Koffman from LA Fashion Weekend, and several other LA based designers looked on.
Randolph Duke announced the winners of the Fashion Angels Awards, The Los Angeles Emerging Designer Competition presented by the The City of LA, the Department of Cultural Affairs, and Downtown LA Fashion Week where they will be showing their collections on the runway. The winners pictured above each with a model wearing their designs are Jacquetta O’dell and Krysta Henry, Phong Hong, and Fernanda Carneiro with Leanna Lewis in the middle. Some of the esteemed judges pictured above are Yotam Solomon, Nick Verreos, Louis Verdad, Vanessa Gonzalez, Randolph Duke, and Raymond Baltazar.
Designer Max Azria, Ilse Metchek, executive director of the California Fashion Association (CFA), and Cynthia Ruiz, fashion ambassador for the Mayor’s office, also spoke.
Following the press conference Mayor Villaraigosa, along with his staff, representatives from the CMC, and a few photographers, were invited on a tour of some of the showrooms. At the YMI temporary space he met with David Vered, President of YMI Jeanswear, and discussed the “City of Angels” collection. We then went up to the In Play Showroom, where the Mayor remarked that the clothes were so cute, they made him want to have a child. The third stop was the Liza Stewart showroom where collections from Maria Bianca Nero, and Sworn Virgins were viewed. The Mayor mentioned how great his girlfriend would look in a white dress by Maria Bianca Nero. The last stop was the BCBG Max Azria Group showroom. At each stop the Mayor discussed the importance of clothing designed and manufactured in Los Angeles and careful attention was given to those brands.
From Desk Top to Desk Top

Last Fashion Week August Bradley applied his talent to the new collection of designer Louis Verdad. The results were fantastic and Downtown LA Fashion Week asked him to display the work at MOCA. Now the cover of Desk Top Magazine has featured the work of photographer August Bradley on the cover. Click here to read the article and here to see more of his work.
The New Vintage Couture
March 19, 2009 5:00 pm to March 20, 2009 12:00 pm

This is an event that will only happen once in a lifetime: go to Downtown LA Fashion Week to get your tickets today. Check out the official press release in the News section of LookBookLA. Check out the list of sponsors below including LookBookLA.com.

The Birth of Downtown LA Fashion
Louver: Art & Fashion Presentation during DLAFW at MOCA

Fashion Designer Louis Verdad, Photographer August Bradley, and Film Director Robertino Fonseca reveal an inspired artistic fashion vision at the Los Angeles Museum of Contemporary Art.
DLAFW will unveil of the Louver Collection by Louis Verdad on the final evening of Downtown LA Fashion Week’s event and fundraiser for MOCA. The new Louver Collection by Louis Verdad will be presented as a series of artistic installations, along with the photography of August Bradley depicting dramatic conceptual interpretations of Louver and Vintage Verdad designs. This will be the first-ever presentation of large-format prints from August Bradley and Louis Verdad’s work for the “Hasselblad Masters Book”, plus new images never before seen. A video installation by the acclaimed “Fashion Cinema” film director Robertino Fonseca will reveal an imaginative narrative behind the creation of the images, along with the broader story and inspiration behind Louis Verdad’s work.
Louis Verdad is one of Los Angeles’ most respected designers known for dressing Hollywood royalty such as Madonna, Halle Berry, and Cate Blanchett among others. He has consistently opened or closed L.A. Fashion Week every season he has shown.
August Bradley was recently selected as the new “Hasselblad Master” by the celebrated camera company, and his work has been included in the 2009 and 2008 editions of the Graphis Photo Annual featuring “The Year’s Best Photographs”.
Robertino Fonseca pioneered the genre of “Fashion Cinema” bringing a distinctly European elegance to films for numerous fashion brands and style icons.











