Fashion Brings HOPE to Children


FOR IMMEDIATE RELEASE
Contact: Leah Walker
leahmariewalker@gmail.com

Save the Best for Last Post LA Fashion Week Gala: Non-Profit H.O.P.E.4Children Teams with Agency Power House LA Models to Produce a Glam Fashion and Awards Gala on November 5th from 7 – 11 PM at the Renaissance Hotel in Hollywood.

Hollywood, CA (October 8, 2010) – HOPE4Children Foundation (H4CF) and L.A. Models and their organizational partners comprised of events specialists, PR experts, professional entertainers, and fashion show directors are producing a star-studded and glamorous Post L.A. Fashion Week event entitled, Legion of H.O.P.E. Fashion and Awards Gala to commemorate H4CF’s 5th year anniversary. The event will be held at the chic Renaissance Hotel and Spa at 1755 N. Highland Avenue Hollywood, Ca 90028 on Friday, November 5, 2010. Red carpet starts at 6:00 pm; VIP reception at 6:30 pm; Dinner at 7:30 pm. The show will feature celebrity fashion designers Jerell Scott (Project Runway#5), Mila Hermanovski (Project Runway#7), Octavio Carlin (America’s Ballroom Challenge) and Sterling Williams (The Ultimate Merger). High fashion accessories will be provided by Left Turn Jewelry and M.A.I. Collections and
shoes by Little Chic Devil. The gala will honor patrons of the arts and education.

H4CF is a nonprofit whose mission is to “Help Others Prosper through Education.” Its philosophy is rooted in the power of education to level the playing field and develop empowered leaders of the future by fostering education and arts and mentorship in these fields among the youth and emerging talents. In light of its mission, H4CF planned this gala is to provide a venue for L.A. based artists to exhibit their creative geniuses. To support emerging designers, H4CF launched the Little Black Dress Contest to expose these artists to mainstream industry and media.

Grace Llana-Walker H4CF Founder said, “We anticipate an eclectic gathering of about 500 movers and shakers comprised of artists, educators, celebrities, entrepreneurs, philanthropists, and politicians.” Walker continues, “As a non-profit, we are relatively new but are lean and possess effective cross-collaborative partnerships among public, private, non-profit, and corporate entities. This is the new model for organizational viability and this event will be an exemplar for this model.”

One of H4CF’s strategic partners is L.A. Models which will provide all the professional models, choreography and staging. In just over 20 yrs of operation in the fast-paced, high-stakes world of modeling, L.A. Models has grown into one of the most powerful agencies in the industry and has worked tirelessly to bring a significant international modeling presence to Los Angeles. Francis Arden, H4CF gala organizing committee member and L.A. Models runway agent, shared, “Our company is honored to partner with H4CF in the pursuit of its mission to promote the arts among the youth. We look
forward to helping them in their mentoring programs.”

H4CF Board and Commissioner on the California State Board of Barbering and Cosmetology Marie Lemelle adds, “The gala is also an opportunity to honor our strategic partners and provide scholarships to deserving talents. H4CF is blessed to have an extraordinary team of professionals dedicated to making this event a success such as CRU Ad Agency and Parris Harris Productions.” Dom Roma, principal at CRU said, “We’re excited to do the marketing campaign for H4CF.” Parris Harris said, “This will be a top-notch event that H4CF is doing to aid in the revitalization of L.A. as a fashion hot spot of the world.”

Early bird tickets are now available: Limited VIP tickets are $150.00 (15% off the $175 regular price and includes red carpet, VIP reception, swag bag, dinner, and show) and General Admission tickets are $100 (20% off the $125 regular price and includes dinner and show) until October 17, 2010. Tickets may be purchased online at http://legionofhope.eventbrite.com. Dress code is Fashionable Semi-Formal. Interested in becoming a sponsor, community or media partner, please contact Grace Walker.

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ABOUT HOPE4CHILDREN: H.O.P.E.4Children is a nonprofit whose mission is to “Help Others Prosper through Education.” Our goal is to empower disadvantaged youth and communities by providing them with learning opportunities that will improve their quality of. To achieve this, we implement programs that focus on Education, Mentoring, Service and Scholarships. Our activities take form in a spectrum of ways including in-service workshops for educators; arts education and appreciation which includes producing, performing, emceeing, and marketing, fashion, arts, music, and entertainment charity shows; collection of supplies (clothes, medicine, toys, etc.) and educational materials for indigent schools; scholarships and awards to well-deserving students; mentoring emerging talents and providing them a platform to showcase themselves.

Enjoy the Remix of Andrew Christian


Andrew Christian has opened a second boutique called REMIX where you can get the collection at discount prices.

LBLA Hearts Styleite & Styleite Hearts LBLA


I went to Styleite right before the site launched and typed in my email address  to get the newsletter and I’ve been in love ever since. And now they have recommended LookBookLA as a site to get to know! We would like to return the favor so to all our LookBookLA readers – go to Styleite.com and sign up for the newsletter – you’ll fall in love too!

A Virtual Look at Being Christian





Your first look at the virtual designs for the Andrew Christian retail store opening soon!

The End of a Generation of Artists

I’ve seen it a few times before in the fashion industry… it starts with a company on the verge who makes a deal with another company, most of the time a larger more powerful company, and when one of the companies fails to live up to the deal, one of the companies goes under. In this case I’m talking about Gen Art and Rock Fashion Week. If you we’re involved in LA Fashion Week Spring09 – you witnessed the destruction first hand.

And so in the end I received this letter announcing the end of Gen Art:

Dear Gen Art Supporter,

It is with an extremely heavy heart that we are contacting you.

After struggling for the past 18 months since the economic crisis, Gen Art has finally succumbed to the recession.

During this challenging time we did everything in our power to adjust our business to these new business realities by cutting costs and seeking out alternative funding solutions. However when a major, new, corporate partnership unexpectedly collapsed a few weeks ago, we found ourselves without sufficient resources or time to overcome this sudden and substantial loss of revenue. The reality is that we had fiscally planned and relied upon the representations of this partner. Their decision had the unintended effect of pushing Gen Art over the edge. As of today we have halted all operations.

We will be forever grateful for the support of so many individuals and corporate partners over the last 16 years who have believed in the vision and mission of this business. Whatever we have accomplished has been made possible through the hard work and dedication of the incredible Gen Art staff, interns and legions of volunteers who have given so much of themselves, their passion and their talents to the common causes of discovering and showcasing the new generation of talent.

It has been an incredible journey and experience. We will always remember the good times and proudly think back on the opportunities created for so many emerging artists through the thousands of fashion shows, film screenings and festivals, live music performance, art fairs and competitions we have produced across the country since 1994.

We hope that where we have left off, others will step up to help fill the void.

Sincerely,
Ian & Stefan Gerard
Gen Art Founders

Fashion From Downtown to the Hills

Breaking News: BHFW to launch Spring 2011

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Launching Next Season: You heard it hear first

NEXT season Downtown LA Fashion Week is cleaning up and moving on to the Hills of Beverly – Welcome to Beverly Hills Fashion Week! In most major cities the high end fashion retailers are just down the street form the runways that they walk. New York has 5th Ave and San Fransisco has Union Square and the list goes on… Except for Los Angeles where downtown is far away from Rodeo Dr, so from that point of view, Beverly Hills Fashion Week just makes sense.

For the inaugural season BHFW (now moved to Spring 2011) it will be a tented show (another staple of the big cities) in the parking lot across from the Beverly Hilton Hotel. It has everything right there, hotel, parking, restaurants, and shopping. (And none of the congestion, smog, homelessness, and food carts… who needs that stuff anyway?)

As for this season Fall 2010, please go to our events page to see what else is cooking so you can get your fashion fix!

LookBookLA will keep you updated as soon as  more details are announced.

Heather Petrey by Parris Harris

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RE-MEET: PARRIS HARRIS INTERVIEWS JOURNALIST & DESIGNER HEATHER PETREY

LookBookLA reports on fierce models in hot designer outfits walking down the runway! Fashion journalists have eyes of anticipation walking down the Internet highway. Well LookBookLA and Parris Harris have found someone who does both. Designing hot outfits for the runway and writing yummy articles for her blog, LA Fashion Snob, is no other than the multi-talented Heather Petrey!

Read More »

Breaking News Special Guest on Project

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Our very own Nick Verreos is making a surprise visit to Project Runway! Remember LookBookLA readers – You heard it here first!

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